CPL Sub-branding

Project
Design sub-brand logos for various library programs

Client 
Chattanooga Public Library

Year
2017-20

My Role
Logo design, graphic design, brand design

During my time working as the multimedia designer for the Chattanooga Public Library, I was often asked to quickly create sub-branding for the library’s various events, programs and initiatives.

Employing an iterative design approach, I collaborated with several library staff and administrators, gathering their feedback and incorporating it into the design process until we reached a mutually approved final version for each logo.

Chattanooga Memory Project

The Chattanooga Memory Project was created by The Chattanooga Public Library and a startup called Pass it Down as an online platform for uploading and storing user’s personal “memories” of Chattanooga, TN.

My assignment was to design a logo specifically using famous city landmarks. The color scheme is in reference to a time before Chattanooga’s period of revitalization when the bridge was rusted and hadn’t yet been painted the beautiful blue color we see today.

The Studio

The Studio is a state of the art recording studio located on the second floor of the downtown branch of the Chattanooga Public Library.

My assignment was to design a logo for The Studio using the library’s logo, brand colors, and font. I chose to transform the library’s logo into a vinyl record paired with stencil font as a visual call back to old band t-shirts and stickers.

UNO x UNO

UNOxUNO was a library outreach program aimed specifically at providing resources and aid to Chattanooga’s latinx children and teens.

My assignment was to create a kid-friendly typographic logo using the library’s brand colors and font.

Chattlibrary.TV

Chattlibrary.tv is the name and URL for The Chattanooga Public Library’s YouTube channel.

My assignment was to design a logo that was retro, kid friendly and used the library’s logo, brand colors, and font.

Chattanooga Public Library Brand

The color palette and fonts used in this design are sourced from the already established brand identity for the Chattanooga Public Library.

Yellow
Red
Blue
Green
Purple
Orange
Yellow Orange
Red Purple
Blue Green
Yellow Green
Purple Blue
Orange Red